The 3 S’s – convenience, sociability, and security – tend to be a great basis for just about any dating site. So why does it appear to be so many web sites are mysteriously missing out on them from their company strategies?
Enter LikeBright, a dating site established in Seattle whose goal is to purge deception through the online dating scene. It is a tall order, but Ron Lai, Sonya Lai (yes, they truly are siblings), and Nick Soman are determined to satisfy it. The trio satisfied while studying at Harvard, and made a decision to receive LikeBright this season as part of the TechStars, a business enterprise that phone calls itself the “# 1 business accelerator in the arena,” system in Seattle.
Their own aim, as told Aislyn Green of TechFlash.com, is not challenging: “LikeBright is a TechStars Seattle startup attempting to make matchmaking easy, social and not harmful to ladies.” Ladies everywhere – and plenty of guys – complain towards lack of rely on and widespread sleeping that troubles online dating sites. For many, it really is become these types of problematic which they’ve abadndoned online dating sites entirely in support of going back to the standard types of dating that they’d once denied, like meeting through friends or at social events. LikeBright will combat this issue by “constructing a dating layer on Facebook to simply help females meet folks through the people they trust.”
The determination for LikeBright originated personal experience. Sonya was pushed by a desire to assist this lady female buddies browse the sometimes-dangerous arena of internet dating, and planned to spot emphasis on the problems, frequently dismissed, that ladies love when considering searching for really love on the web. Ron, a regular traveler, ended up being stimulated to create a site that came across his nomadic needs, and Nick learned in the worth of satisfying a night out together through some body you confidence whenever women buddy launched him to his gf.
Before constructing the website, the trio executed 50 live interviews with women who planned to discuss their unique encounters with online dating. The replies they received ranged from the entertaining into horrifying, like “Everything seemed good. And then the guy questioned myself easily smoked meth” and “he had been 11 and I was required to drive him residence. He previously walked entirely anywhere.” Determined that world lacked a dating site that throws ladies initial, LikeBright was born.
LikeBright is actually devoted to generating an atmosphere constructed on the 3 S’s. Signing up for the site is not difficult: it requires half a minute to register via Twitter Connect. Your website promotes sociability by providing users a social framework your singles they see and permitting them to interact with buddies – affixed or otherwise not – on the website. And it’s really secure: females may use LikeBright anonymously, and every guy on the website is actually vouched for.